History
Born in Spain and raised in New York, David Groshen's explosive creativity first found expression in sculpture. This extraordinary talent would eventually transfer from sculpting clay to sculpting hair. Today, it is David's grounding in classic traditions along with his sensitivity to color and detail that have become hallmarks of his work.
A lifelong commitment to creativity and expression led David Groshen to create Salon East in 1991. Since then, Salon East has been recognized with a number of awards including the Salon Success 200 Award (voted on by salon owners); and Resident Publications' Readers Choice Award for Best Salon in Manhattan two years in a row. Salon East acts as a new product test site for the L'Oreal hair color system. Before founding Salon East, David was a popular stylist/colorist for fifteen years on West 57th Street.
Philosophy
At Salon East, the guiding principle is collaboration. Stylists will work with you to determine the best cut, color and style for you. Your input throughout the process is key to getting a look that you're happy with.
Additionally, David believes in a holistic approach to creating the best look for you. As a part of this approach, David has created a soothing, pleasant atmosphere with a sincerity and compassion that is evident even in the smallest details of the salon. It's the perfect environment to relax and focus on looking great and feeling even better.
Finally, David knows that a haircut you can't replicate on your own is worthless. That's why the stylists at Salon East provide the information and the tools you need to care for and style your hair on your own.
Articles
The publishing world is picking up on the exciting things happening at David Groshen's Salon East. As a result, various articles have recently been published about the salon and David's unique approach to color and cuts. For press, click here!
Also, David Groshen is proud to announce a new aliance with Sterling Optical. David's comprehensive color chart guides you through an array of color choices for you, from hair color to clothing to EYEWEAR! Click Here to go to the interactive color chart, where you can answer simple questions about your personal style and receive David's expert color advise!
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