This treatment will turn your hair from drab to fab in less than 2 hours depending on the length of your hair. The best part is that it lasts up to 4 months!

What is a Brazilian Hair Straightening Treatment?

Brazilian Keratin Hair Straightening is a revolutionary treatment is an intense treatment that softens, smoothens, and most important gives you straight hair.

It does not use any strong chemicals to open and close the hair cuticle in an effort to straighten it, breaking the bones of the hair shaft. Keratin is a natural substance, which comprises approximately 88% of your hair. It penetrates the hair repairing internal damage and coats the hair preventing further damage.

This is not a permanent straightening but a natural treatment. Therefore when the product is gone, your hair will be back to its natural form.

The trreatment is priced at $200-$500 depending on the length and density of your hair.

Who can get this treatment?

It's recommended for all types of hair: virgin, colored, highlighted, previously straightened, kinky, curly, and wavy hair. The beautiful part about this treatment is that it lasts for a long time. You can expect up to 3-4 solid months of beautiful straight hair.

• Can be used over any kind of straightening.
• Based on keratin that naturally straightens.
• Works better over colored or chemically treated hair.
• You can go into the pool or ocean after this treatment. (After 4 days)
• Pregnant or nursing women cannot get this treatment done.
• Will remain in virgin hair for 2 months, any other type of hair for 3-4 months.

There are some things you want to look out for when searching for a salon that offers thermal reconditioning. First, find out which straightening product they use. Second, make sure the technician performing the service has plenty of experience in the process. Most good salon's will provide you before and after photos of past clients.

Testimonials

"I got very emotional," she said. "It was mind-boggling how beautiful my hair looked: straight, shiny, sleek and more important, healthy. I have no products in my life now. I wash my hair, air-dry it and then the last 10 minutes, I blow it and it’s pin-straight." - Deborah Epstein

"Right now, it’s blowing everything away," said Meryle Nemeth, the nuBest stylist who administered Ms. Epstein’s treatment, one of about 500 she’s done since February, when it became available at the salon. "I’ve never seen anything take off like this as far as relaxing hair. Everyone wants it for summer, for affairs, for weddings. I’m talking all ages, 12-year-olds to 70-year-olds."

Sarah Brown, the beauty editor of Vogue, said the treatment is perfect for those with tumbleweed hair who are trying to simplify their lives. "For people who can’t master a salon blowout at home or go get a weekly blowout, a treatment like this is seriously liberating," she said.

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